I think one thing that is extremely overlooked in post-modern photography, especially with all the glossy post-production happening is the story element to the photograph, It’s pretty easy to get caught up in the look and totally overlook the soul of the image. I’m convinced people are naturally drawn to images they can sense the story in, than glitsy – glossy shots that have nothing behind them… Above is an image I tried to achieve a little of both in – This, I think is the hardest of all to do.